MALL ADVERTISING IN NIGERIA

Roadside advertising reaches people going somewhere else. Mall advertising reaches people who are already there to shop. That difference changes what the same message can do: a brand seen on a commute builds familiarity, and the same brand seen inside or outside a shopping centre can convert the visit it is part of.

Mall audiences are also unusually broad. A major Nigerian shopping destination draws families, young professionals and students in the same footfall, which makes it one of the few environments where a mass-market consumer message and a premium one can both find their audience.

Dwell time is the other factor. People spend hours in a mall rather than seconds passing it, arriving, parking, walking through, stopping to eat. There is more opportunity for a message to register than a single exposure allows.

Our retail-linked inventory includes positions at major shopping destinations in both cities.

Retail positions are frequently the conversion layer of a wider campaign. The city's arterial routes build awareness over the fortnight; the mall and retail positions catch the same audience when they are out shopping and in a position to act on it.

If your product is sold through retail, matching your outdoor positions to where your stock actually is matters more than chasing the largest audience. Tell us where your distribution sits and we will suggest positions that put the message near the point of sale rather than simply near the most people.

Mall and retail positions are booked in two-week campaigns like the rest of our inventory, with the rate for that period published on each listing. Combining retail positions with roadside sites in the same campaign is priced on the quote.

Rates are confirmed in writing before payment, artwork is checked against each screen's specification before go-live, and you receive a proof-of-posting report after the campaign showing your creative on site with the dates it ran.