SOTOE Inventory Partnership Programme
Your advertising inventory could be part of something bigger.
SOTOE connects billboard owners and advertising inventory providers with businesses, agencies and advertisers looking to execute campaigns across strategic locations and multiple advertising environments.
Through our Inventory Partnership Programme, your advertising assets can be verified, professionally presented, incorporated into relevant campaign packages and recommended to prospective advertisers.
We don't just list advertising spaces. We create opportunities for inventory to become part of bigger advertising campaigns.
For billboard owners, outdoor advertising operators, digital screen providers and authorised inventory representatives.
Becoming a SOTOE inventory partner gives your advertising assets access to a structured platform designed to connect available advertising spaces with real campaign requirements.
Give advertisers more confidence in what they are booking.
Eligible inventory undergoes SOTOE's onboarding and verification process. Once the required checks are completed, approved advertising assets receive a SOTOE Verified designation. Verification may cover ownership or authorisation evidence, location information, photographs, specifications and availability information.
Your billboard could become part of a much bigger campaign.
Advertisers increasingly look beyond individual billboard locations. They want coordinated campaigns across neighbourhoods, cities, audience segments and advertising environments. SOTOE develops packages that can combine multiple billboard locations and multimedia opportunities — and your eligible boards can be considered for inclusion in relevant proposals.
Be considered when advertisers are searching for the right locations.
Depending on the partnership tier, inventory suitability and campaign requirements, your boards may benefit from:
Let more businesses discover your advertising spaces.
SOTOE serves businesses, marketing agencies, media buyers, event organisers, real estate companies, SMEs, startups and established brands looking for advertising opportunities. Your inventory becomes part of a wider network through which prospective advertisers can explore available spaces and submit campaign enquiries.
Present your assets in a way that communicates their value.
We organise and present approved inventory using relevant information such as:
Your inventory can serve more than one advertising requirement.
Your boards may be considered for individual bookings, multi-location campaigns, bundled advertising proposals and other relevant campaign opportunities. SOTOE aims to connect available inventory with the advertising requirements of prospective clients.
Grow with a platform designed around advertising inventory.
Our intention is to build lasting relationships with reliable inventory providers. As SOTOE expands its advertiser network and campaign distribution capabilities, our inventory partners can benefit from continued opportunities to participate in relevant advertising campaigns.
Placement and recommendations are determined by factors including location, availability, suitability, inventory quality, campaign requirements and applicable partnership arrangements.
Seven steps, in the order they happen. Each one states what happens and who does it — no step promises a timeline we have not agreed with you.
Provide your advertising locations, photographs, specifications and commercial information.
We review the submitted information and complete the applicable verification requirements.
Your approved assets are organised, categorised and prepared for presentation.
Eligible listings become available for discovery and consideration through relevant SOTOE sales channels.
We curate suitable inventory for individual advertiser enquiries, multi-location packages and multimedia campaign proposals.
Where a prospective client expresses interest, SOTOE coordinates the relevant commercial discussions and booking process with you.
Once a booking is completed and the applicable payment conditions are fulfilled, commissions and partner settlements are handled according to the agreed commercial arrangement.
Every advertising asset is different. A single LED screen, a portfolio of static billboards and a network of indoor advertising displays do not require the same onboarding resources. For this reason, SOTOE operates a tier-based onboarding structure.
Your applicable onboarding package and fee are determined by:
Onboarding is a paid service. There is no single flat fee for every inventory partner. Fees are determined by the applicable partnership tier, inventory category, number of advertising assets and scope of onboarding services.
Once your submission has been reviewed, our team will recommend or confirm the appropriate package and communicate the applicable fee. You will receive the package details, inclusions and commercial terms before making payment.
Request an Onboarding AssessmentPackage fees are separate from any commissions applicable to successfully facilitated advertising transactions.
SOTOE operates a commercial partnership model in which inventory onboarding fees and transaction commissions serve different purposes.
Our objective is to establish commercially sustainable relationships in which both SOTOE and its inventory partners benefit from successfully facilitated advertising transactions.
SOTOE welcomes submissions across eligible outdoor and indoor advertising categories.
All submitted inventory is subject to review, verification and approval.
To ensure your advertising assets are accurately represented, prospective partners should prepare the following.
For multiple locations, partners should provide an organised inventory schedule.
The questions inventory owners ask before they submit — including the ones about money.
Tell us who you are and what you hold. SOTOE will assess the submission and come back to you with the recommended onboarding package, the applicable fee and the commercial terms — before you pay anything.
The right billboard in the right location can become an important part of a brand's advertising strategy. SOTOE is building a network that makes these opportunities easier to discover, package and commercialise.
Whether you operate one advertising screen or manage an extensive billboard portfolio, there is an opportunity to become part of our growing inventory network.
Let's get your advertising assets in front of the market.
All submissions are subject to assessment, applicable onboarding fees, verification requirements and approval. Just one board to submit today? Use the quick board form.
